What's New

New features.
Faster everything.

Timer Studio, interactive scratch-off experiences, and a completely redesigned UI that's cleaner, faster, and built to get you from idea to live campaign in minutes.

Countdown timer example
Highlights

The biggest updates yet

New creative tools, a brand new interactive feature, and a UI overhaul that makes everything faster.

Timer Studio

A full design canvas for countdown timers. Drag-and-drop layers, custom fonts, animations, progress charts, and more.

Scratch-Off Experiences

Interactive scratch-to-reveal landing pages. Gamify your emails with personalized offers, rewards, and surprises.

Redesigned UI

A cleaner, faster interface across the entire platform. Less clutter, faster load times, and a more intuitive workflow.

New · Timer Studio · May 1, 2026

Count Up Mode

Timer Studio now counts up from a start date as well as down to a deadline. Flip a single Count Up toggle in the Event Date & Time panel and the entire timer switches direction — same canvas, same animations, same personalization, new story. Build time-since-launch banners, customer anniversaries, milestone counters, and "shipped X minutes ago" creatives without maintaining separate templates.

One toggle — flips any timer between countdown and count-up
All Studio features supported — charts, animations, effects, custom fonts
Pairs with fixed start dates, Email Open triggers, or Recurring schedules
Future start dates render at zero, then begin counting up automatically
Explore Timer Studio →
Timer Studio Count Up Mode example
New · Geo Maps · April 28, 2026

Studio Maps

Maps are now a full location-aware personalization layer — not just a rendered map image. Import any custom CSV columns alongside each location, drop map-bound text and image elements onto the Studio canvas, and target your creatives with new map-aware Rule Set conditions. One import powers the map, the surrounding copy, and the targeting logic.

Custom location fields — text, number, date, URL, boolean, image, link
Map Text and Map Image elements bound to the resolved location
Rule Sets evaluate Location Exists / Not Exists and custom map fields
Same location-resolution logic across rendering, design, and targeting
Explore Geo Maps →
Studio Maps custom location fields
Timer Studio

Countdown timers, reimagined

Timer Studio replaces the old timer builder with a full design canvas. Drag and drop text, images, shapes, and time components. Layer them, animate them, and position them exactly where you want. Build countdown creatives that match your brand — not a generic widget.

Drag-and-drop canvas with multiple layers
Upload custom fonts (TTF/OTF)
Animated effects — blink, rotate, waggle, glow
Progress charts — radial, circular, pie, linear
Explore Timer Studio →
Timer Studio drag-and-drop canvas
Scratch-Off Experiences

Gamify your emails with scratch-to-reveal

A brand new feature type. Create interactive scratch-off landing pages that reveal personalized offers, rewards, or surprises. Hosted by NiftyImages, optimized for mobile, and linked from any email with a simple URL.

Hosted landing page — no developer needed
Reveal any NiftyImage type (personalized, timer, chart)
Custom scratch covers — gold, silver, or your own design
Completion animations and post-scratch CTAs
Explore Scratchers →
Interactive scratch-off experience
Redesigned Interface

Cleaner. Faster. Everywhere.

The entire NiftyImages UI has been rebuilt from the ground up.

Significantly faster

Pages load faster, editors respond instantly, and the entire workflow feels snappier. Less waiting, more creating.

Cleaner layout

Simplified navigation, less visual clutter, and a modern design language that puts your content front and center.

Streamlined workflows

Fewer clicks to get things done. Create, customize, and deploy dynamic content faster than ever before.