Show them how close
they are to a reward.

Give members a reason to come back. Use personalized charts to show their points, purchases and progress in the loyalty emails you already send.

Create your first chart Explore the examples
Example loyalty email artwork with a gauge showing progress toward better rewards, purchases and savings
Works with
Klaviyo Mailchimp Salesforce MC BloomReach Braze Iterable ActiveCampaign

Give every member
their own progress report.

Turn a points balance into a reason to explore the next reward. Put the member's current total beside the goal, with purchases and referrals in the same image.

Create one design, then use your email platform's merge tags to supply each recipient's values. These examples cycle through different balances to show how the same design can change.

Try a chart with your data
Illustrative member summary combining purchases, points and referrals with a yellow progress bar toward a 5,000-point goal

Make the numbers
easier to understand.

A monthly activity email can show a trend. A spending summary can show where the money went. Choose the chart that helps your recipient read their data.

Chart style demonstration cycling through area and line, column, doughnut, bar, pie and radial designs
Trends and comparisons
Line, area, bar and column charts for activity over time or totals by category.
Shares and progress
Pie and doughnut charts for a breakdown. Radial gauges and progress bars for the distance to a goal.

Set your colors, labels, legends and background. Adjust dimensions, padding and axes where the chart supports them. You can also create barcodes for membership or redemption emails.

Show supporters
how their donations add up.

Make a fundraising update concrete. Show the total raised and the share of the target it represents, then invite supporters to help close the gap.

Use values supplied in the email, or connect a full Data Store or External Web API for totals that can change after sending. Connected data is read when the image is requested. Data-source and email-client caching can affect when changes appear.

Full Data Stores and External Web APIs require Business.

Explore connected data
Illustrative fundraiser showing the total raised toward a $150,000 end-of-month goal, with the percentage represented by a doughnut chart

Build it once.
Make it personal.

Use a chart on its own, or add it as a layer in a Personalized Image with your logo, customer details and campaign artwork.

Charts render as images in major email clients. Your email platform needs to support merge tags in image URLs to supply different values for each recipient.

Explore personalized images

  1. Choose and style your chart

    Pick a chart type, set the colors and labels, and decide which values should change.

  2. Add recipient values

    Map the fields from your email platform to the chart. Keep shared values, such as a goal, fixed when they are the same for everyone.

  3. Check it in your email

    Add the image URL to your template. Send a test with representative recipient data and check the chart before sending your campaign.

Give their next milestone
a place in your email.

Start with a points balance or a goal. Build a chart that makes it personal.

Create your first chart
Member summary with 4,500 current points toward a 5,000-point goal

Try Charts with free images and no time limit. Paid plans include Charts from Growth upward. View plans

Explore more email ideas