Live Example
This image shows the current weather and different product pictures based on the temperature for each subscriber’s locations.
- Over 60° will show backpacks.
- Under 60° will show jackets.
| image |
Personalized ImagesCustomize using any ESP merge tags, image-in-images and charts for each subscriber |
| public |
MapsShow the nearest location based on GeoTargeting |
| alarm |
Countdown TimersCreate urgency to any event or use subscriber specific dates |
| view_list |
Data StoresFilter and create images on data that you pass in via API, Zapier or CSV uploads |
| insert_chart_outlined |
ChartsBuild personalized charts for your subscribers |
| api |
External APIsCreate images using data pulled from an API |
| filter_list |
Rule SetsCreate rule based images using Date/Time, device, GeoTargeting, ESP merge tags and subscriber actions |
| flip |
A/B Split TestsExperiment at scale, all variants change to the winner after testing is complete |
| calendar_month |
CalendarsHighlight dates for each subscriber using merge tags from your ESP |
| warning_amber |
Critical MessagesDisplay a critical message on campaigns that have already been sent |
| how_to_vote |
PollsBuild live polls that update as each subscriber votes |
This image shows the current weather and different product pictures based on the temperature for each subscriber’s locations.
- Over 60° will show backpacks.
- Under 60° will show jackets.
We started by making two Photoshop Image that we uploaded into NiftyImages. We make both a cold and hot weather image that we wish to use in our Rule Set.
In the example you can see that it has a variety of place holders, such as:
- City
- Sun Icon
- Temperature (00°)
- Forecast
- Variable for First Name {txt}
We then added a Real-Time Data Source using a third party weather API. This allows us to use [ZIP] as a variable to look up each subscriber’s local weather.
This will allow us to collect the Data Fields we need for our image (City, Temperature and Forecast).
We also created a Custom Image Field that displays a different image for each possible Forecast.
Going back to our Photoshop Image, we can now link the Data Field we are capturing to the Photoshop layers that we created as placeholders. This is done for both our Images.
Jackets will be displayed for cold temperatures and backpacks for hot temperatures.
Now using the Data Source option within Rule Sets, we are able to create a Warm Weather Rule and a Cold Weather Rule.
Local temperature is under 60° - Cold Weather Image
Local temperature is above 60° - Warm Weather Image
Both images are also personalized with the subscriber’s name.
To use this image you would only need two variables from your Email Service Provider, Zip Code and First Name.
The Zip Code in the image URL will determine what Rule Set image is displayed, as well as populate the image with live weather.
Example Image URL: https://img1.niftyimages.com/7/h6rh/p6rh?ZIP={{ZIP}}&txt={{FirstName}}