Merge tags in.
Content Blocks out.
Design personalized images, countdown timers, maps, and charts using your Braze merge tags — then publish them straight into Braze as reusable Content Blocks for email, push, in-app messages, Content Cards, and SMS link previews.
Design with your real Braze attributes
Once connected, your Braze attribute names appear directly in the NiftyImages merge-tag picker — no manual field remapping, no guessing at Liquid syntax. Braze resolves every tag at send time, so customer data stays in Braze while each recipient still sees their own personalized creative.
One-click publish to Braze Content Blocks
Skip the copy-paste. Send any finished NiftyImage into Braze as a reusable Content Block — pick the format, name the block, choose Active or Draft, and preview exactly what will be sent. NiftyImages hands back the ready-to-paste Liquid tag and a link into your Braze dashboard.
Every workspace. Every region.
Connect one Braze workspace or ten. Each connection gets a friendly label, so agencies and multi-brand teams can route every publish to the right client workspace. Regional instances are first-class — pick your Braze instance and NiftyImages targets the correct REST endpoint and dashboard automatically.
Connected in 3 steps
No OAuth dance, no developer needed — just a Braze REST API key.
Create a Braze API key
In Braze, go to Settings → APIs and Identifiers and create a REST API key with the custom_attributes.get and content_blocks.create permissions.
Connect in NiftyImages
Open Integrations → Braze, pick your Braze instance, paste the key, and give the connection a label. NiftyImages verifies everything before saving.
Design & publish
Build your creative with Braze merge tags, then send it to Braze as a Content Block and drop the Liquid tag into any campaign or Canvas.
Real-time creative for every Braze campaign
Limited-time offers
Animated countdown timers that build urgency for flash sales, launches, and expiring promotions — accurate at the moment of open.
Loyalty progress
Progress bars, gauges, and charts driven by each customer's points balance or tier — passed in through Braze custom attribute merge tags.
Nearest location
Geo-targeted maps that show each subscriber their closest store, branch, or venue — Braze merge tags supply the location at send time.
Cross-channel reuse
Build one creative and reference the same Content Block in email, push, in-app messages, Content Cards, and SMS link previews.
Personalized names & offers
Render each recipient's name, offer code, or reward inside the creative itself — styled text baked into an image, not plain merge-tag copy.
Agency workflows
Manage creatives for multiple Braze clients from one NiftyImages account, with labeled connections routing every publish to the right workspace.
A certified Braze technology partner
NiftyImages is a Gold-tier partner in the Braze technology ecosystem, listed in the Braze marketplace under Message Personalization and Dynamic Content. Trusted by over 1,000 marketers worldwide, NiftyImages powers billions of personalized content impressions each year.
View on the Braze marketplace →The full toolkit, Braze-ready
Everything you build in NiftyImages — personalized images, countdown timers, geo-targeted maps, calendars, charts, scratch-offs, and rule-based content — can use Braze attributes for personalization and ship to Braze as a Content Block. One platform for the creative, one click to get it into Braze.
Explore all features →