# NiftyImages > NiftyImages helps marketing teams create personalized and dynamic images for email, web and supported mobile messages. Use customer details, deadlines and connected data to make offers relevant, invite participation and adapt campaign images after sending. Customers design images in NiftyImages and add the hosted image URL to their existing email or messaging platform. Recipient personalization requires support for merge tags or resolved values in that URL. NiftyImages supplies the image; the customer's platform sends the message. Dynamic content is generated when NiftyImages receives an image request. Email apps, messaging providers and data sources may cache content, so reopening a message does not guarantee a fresh image. Values supplied through merge tags do not automatically stay connected to a live customer record. ## Product and plans - [NiftyImages overview](https://niftyimages.com/): Campaign examples, design tools and ways to use personalized images in an existing marketing workflow. - [Features](https://niftyimages.com/Features): Explore the image types, data connections and team tools described below. - [Pricing](https://niftyimages.com/Pricing): Compare Starter, Growth and Scale, with custom Business and Enterprise plans. The trial includes free images for testing and Starter through Scale capabilities, with no time limit. Maps, full Data Stores, External Web APIs, account-level API access, Store MCP and Agency Access are outside the standard trial. - [Sign up](https://niftyimages.com/Signup): Create an account to start the trial. ## Campaign solutions - [Make it personal](https://niftyimages.com/make-it-personal): Create birthday offers, welcome images, countdowns and useful forecasts around the customer moment. - [Give them a reason to take part](https://niftyimages.com/give-them-a-reason): Campaign ideas for the six Growth features. Invite votes with Polls, show campaign interest with Social Signals, reveal offers with Scratchers, play a personalized animation with Slides, show loyalty progress with Charts and highlight each recipient's date with Calendars. - [Adaptive campaigns](https://niftyimages.com/adaptive-campaigns): Plan changing offers, compare creative and prepare notices with Rule Sets, A/B Split Tests and Critical Messages. - [Business & Enterprise](https://niftyimages.com/business-enterprise): Use NiftyImages as a shared campaign platform. Business adds full Data Stores, External Web APIs and Maps. Enterprise adds individual team logins, roles, folder permissions, account-level developer API access, Store MCP, Zapier and custom image domains. Both plans are quoted for the customer's needs. ## Feature guides - [Personalized Images](https://niftyimages.com/PersonalizedImages): Put recipient names, offers and loyalty details into campaign artwork using supplied values. Design with your own fonts and images. Included in Starter. - [Countdown Timers](https://niftyimages.com/CountdownTimers): Make sale deadlines and upcoming events visible with countdown images. Customize the layout, artwork and timer settings. Included in Starter. - [Weather](https://niftyimages.com/Weather): Add forecast text and icons for a subscriber's location or travel destination, for today through the next six days. Weather layers are in Starter; weather-based image selection uses Rule Sets on Scale. - [Polls](https://niftyimages.com/Polls): Let subscribers vote through answer links and display results in branded email images. Results render on image requests rather than refreshing continuously in an open email. Included in Growth. - [Charts](https://niftyimages.com/Charts): Show loyalty progress, activity summaries and fundraising totals with personalized chart images. Charts are in Growth; full Data Stores and External Web APIs require Business. - [Social Signals](https://niftyimages.com/SocialSignals): Show campaign interest with image counters based on clicks or image renders, with separate counts for campaigns or products. Click counts do not confirm purchases. Included in Growth. - [Calendars](https://niftyimages.com/Calendars): Highlight booking dates, events and renewals in personalized calendar images styled for the campaign. Included in Growth. - [Scratchers](https://niftyimages.com/Scratchers): Invite subscribers to uncover an offer on a NiftyImages-hosted scratch-to-reveal page. The scratch interaction happens after clicking through from the email. Included in Growth. - [Slides](https://niftyimages.com/Slides): Send an animated GIF that is different for each recipient. Any of its two to five slides can be a Personalized Image, Chart or other NiftyImage that fills in the recipient's name, offer, code or numbers from merge tags in the image URL; other slides can be uploads or hosted images. Email apps that don't animate show the first slide, and the whole image has one link. Included in Growth. - [Rule Sets](https://niftyimages.com/RuleSets): Choose an image through one URL using ordered conditions such as dates, audience values, weather or device information, with a default image when no rule matches. Included in Scale; connected data and map conditions depend on the required source's plan. - [A/B Split Tests](https://niftyimages.com/ABSplitTests): Compare email image variants, track clicks and select a winner manually or using configured criteria. The winning image serves on subsequent requests, subject to email caching. Included in Scale. - [Critical Messages](https://niftyimages.com/CriticalMessages): Add a message image to email templates before sending, then activate a notice for delays, outages or changed plans. Updates need a fresh image request. Included in Scale. - [Retina Images](https://niftyimages.com/RetinaImages): Serve a Personalized Image with twice the pixels, so names, prices and codes stay sharp on phones and Retina screens. Customers design at the size the email shows; the HTML NiftyImages provides sets the display width and height. A per-image switch, off by default. Retina files are about two to three times larger. Countdown Timers, Slides and other animated images stay at normal resolution. Included in Scale. - [Data Sources](https://niftyimages.com/DataSources): Feed product details, loyalty balances and schedules into images using hosted Data Stores or External Web APIs. Scale includes two limited stores for Rule Sets; full stores and External Web APIs require Business. - [Maps](https://niftyimages.com/Maps): Match recipient location values to an imported store or venue list, then show nearby locations and their details in campaign images. Included in Business. - [Mobile Capabilities](https://niftyimages.com/Mobile): Reuse personalized images in supported mobile channels, including MMS, rich push and in-app messages. The messaging provider controls delivery, image support and caching; NiftyImages does not send the message. - [Agency Access](https://niftyimages.com/Agency): Give team members individual logins, reusable roles and access to selected campaign folders within one company account. Included in Enterprise. - [AI & Agent Access](https://niftyimages.com/Connect): Use Store MCP to query and update Data Store records through an AI assistant. Use the REST API for image, timer, font, map and store workflows. Store MCP and account-level API access require Enterprise; store-scoped keys are available for Scale's limited stores. ## Integrations and developer documentation - [Braze integration](https://niftyimages.com/Integrations/Braze): Use Braze attributes in image URLs and publish NiftyImages as reusable Content Blocks for supported channels. - [Developer documentation](https://dev.niftyimages.com/): REST API reference, authentication, Store MCP setup and guides for supported workflows. - [Developer documentation index](https://dev.niftyimages.com/llms.txt): Links to Markdown guides and agent skills for store imports, queries, timers, images and maps. - [OpenAPI schema](https://dev.niftyimages.com/openapi/v1.json): Exact request and response schemas for the NiftyImages v2 REST API. ## Optional - [What's new](https://niftyimages.com/WhatsNew): Product releases, including Retina Images, image effects and integrations with HubSpot, Klaviyo and Braze. - [Movable Ink alternative](https://niftyimages.com/Movable): NiftyImages campaign examples and setup information for teams considering a different image personalization platform. - [Request a demo](https://niftyimages.com/RequestDemo): Arrange a product demonstration. - [Request a quote](https://niftyimages.com/RequestQuote): Discuss a custom plan and sending volume. - [Strategy session](https://niftyimages.com/Strategy): Discuss campaign ideas with the NiftyImages team. - [Contact](https://niftyimages.com/ContactUs): Product questions, account help and support contact details. - [Sign in](https://app.niftyimages.com/): Access an existing NiftyImages account. - [Privacy policy](https://niftyimages.com/Privacy): Information about data handling and privacy. - [Terms of service](https://niftyimages.com/Terms): Terms governing use of NiftyImages.